Because one size rarely fits all

In his 25-year career, Hong Kong Poly U lecturer Roger Ball has designed best-selling sports products for Brine Lacrosse, Bell Helmets and Nike and taught studio design in North America, Asia and Europe.

It used to be that Asians had to settle for badly fitting head and eye wear designed for Western heads. Roger Ball’s ground-breaking SizeChina anthromorphic project has changed all that forever. The world’s first ever digital database of Chinese head and face sizes and shapes, SizeChina has enabled revolutionary developments in the design of numerous products for Asia’s increasingly lucrative markets. In all, Ball and his fellow researchers from Hong Kong Polytechnic University spent fully 16,000 man hours 3-D-scanning and analyzing some 2,000 people from six Chinese provinces. Revealing that Asian head length to width ratios are 1:0.86 compared to 1:0.74 for Westerners, SizeChina’s wealth of potential applications includes not only helmets, but also facemasks, goggles and even spectacles.

SizeChina
www.sizechina.com

Roger Ball 自 1983 年始為 Burton Snowboards, Fisher Price, Cooper Canada, Itech Sports, Brine Lacrosse, Bell Helmets 及 Nike 等等的客戶製作標誌性運動產品。在二十年的教學生涯中，他帶領過北美、亞洲及歐洲工作室的設計課程。

他的研究興趣包括戰略設計、跨文化設計及高性能設計。他的開創性人體測量學研究項目「中國尺碼」曾獲由《商業週刊》與美國工業設計師協會聯合舉辦的 2008 國際傑出設計大賽的研究組別金獎（與蘋果公司的 iPhone 瓜分了最佳表現獎）、香港設計中心的2008亞洲最具影響力設計大獎的最高榮譽設計大獎、中國 2008 財富雜誌的中國最成功設計獎、丹麥 2009 指數：設計改善生活獎的決賽提名及德國 2009 紅點大獎的榮譽獎。欲瞭解更多資訊請瀏覽 www.sizechina.com。

「中國尺碼」創造了全球首個中國人頭型和臉型的數碼資料庫，為亞洲市場廣泛的產品帶來革命性影響。有關「中國尺碼」的數據產品請瀏覽 www.certiform.org。