Encouraging eco-friendliness through toys

Beginning his company with the simple dream of combining his hobby with his career, Toy2R founder and President, Dr. Raymond Choy, has become a world leader in the designer art/toy movement.

Originally launched as a keychain in 2001, the Qee series quickly established itself as a global toy icon. Designed by Choy himself, Toy2R's 16"-tall Toyer Bear and Devil Toyer Cat were among the very first Qees produced and are now regarded as classic designs by collectors. To further emphasize his company's originality, Choy began collaborating with noted Chinese-American artist, Hans Yim. One of 90 designs Yim created for Toy2R, the Hans Custom Toyer's unique 3-D effect and painting technique ensure it too remains a holy grail among toy lovers. Indeed, so exalted is Toy2R's creativity that during a recent trip to Hong Kong, legendary designer MCA spent fully seven hours at the company's offices designing a new limited edition custom bear.

Toy2R
www.toy2r.com

蔡汉成博士 (Dr Raymond Choy) 为Toy2R 玩具品牌的创办人兼董事，出生於1965年。由修读设计课程，担任全职玩具店老闆，发展至今日的国际级创作人。 Toy2R是一间集创作、玩具公仔设计、生产、製作及批发的世界知名香港典型中小企品牌公司！在2001年，以创新意念，设计了独特而新颖的专利钥匙圈玩具系列，命名为Qee钥匙圈系列，积极地用美术 "艺术" 来推广突破产品设计、打破绘画与艺术之间的界限概念，成功地将公仔转型成为具有艺术价值与增值空间的玩具收藏品。